Value Betting

Genie’s value betting article offers some helpful hints and tips to help you improve your betting. Value betting is the strategic cornerstone of any successful betting plan, making this a must read article.

Betting Exchanges Explained

The introduction of a betting exchange called ‘Betfair’ in 2000 revolutionised the online betting industry forever. On a betting exchange anyone can be the bookmaker and offer a price. You can back and lay, offer and request a price. Genie explains all that you need to know about betting exchanges in his beginner’s guide.

Spread Betting Guide

Spread Betting is the alternative to the fixed odds betting or betting exchanges. The bookmaker sets the expected result of a market and you can buy or sell based on what you believe the outcome will be. It is a riskier way to bet because losses are often not limited but, then again, neither are gains.

Risk Control

Bookmakers employ many methods to manage and control their risk. The most common of these include applying maximum book losses and maximum singles takeouts to theri books as well as restricting certain winning customer by reducing their stake factor. To explain what is meant by these terms and others then follow Genie’s guide to bookmaker risk control.

Overround (Betting Margin) Explained

Like any businessman who is selling a service, the bookmaker intends to make a profit on each transaction. To achieve this he will factor in an expected margin of profit to each market, whilst still remaining competitive on his pricing. Genie explains what this all means for the punter in his ‘Overround’ article.

Favourite-Longshot Bias in Betting

Bookmakers prefer to see you betting on selections with a higher price (the underdog). This is because they tend to build in a higher margin on the odds given for underdogs; making it more difficult for you to turn a profit.