Cheltenham Best Price Guaranteed – BPG

If you are thinking of having a punt at this year’s Cheltenham Festival make sure that you are availing of Best Price Guaranteed, or BPG for short. This is a phenomenal offer that, after a slow start has been adopted by all of the top online betting bookies.

It is a special offer that basically guarantees all early and board prices against the SP… so if you back Red Rum at 10/1 on the morning of the big race and the horse goes off at odds of higher than 10/1 the you will be paid at the higher price if your horse wins.

Best Price Guaranteed Explained

Let’s do an example:

• It’s 10am and, following one of Genie’s tips, I have decided to back Red Rum in the 2:30 at Cheltenham.
• After searching for the best available price I can see that I can back him with Paddy Power at 10/1 so I stick on a cheeky tenner.
• At race time Red Rum has drited to 12/1.
• Red Rum wins the race.
• Paddy Power pay me at the higher price of 12/1, meaning a profit of €120.

Had I bet with another online bookie who did not offer BPG then I would have been paid at the 10/1 price meaning I would have won €20 less. It may not seem like a big difference in isolation but over time this can make a real difference to your overall profit.

Best Price Guaranteed costs online betting companies who adopt it an estimated 2.5% of turnover so it is an extremely generous offer and long may it continue for the punters.

Cheltenham BPG

Genie says that you should only really back horses with online bookies who do offer Best Price Guaranteed as it can make such a difference to your performance over time. All of the online betting companies listed in the below table do offer BPG as well as a generous free bet sign up bonus so they do come highly recommended for Cheltenham betting in 2010.

Current Free Bet Offers