Value Betting
Genie's value betting article offers some helpful hints and tips to help you improve your betting. Value betting is the strategic cornerstone of any successful betting plan, making this a must read article.
Betting Exchanges Explained
The introduction of a betting exchange called 'Betfair' in 2000 revolutionised the online betting industry forever. On a betting exchange anyone can be the bookmaker and offer a price. You can back and lay, offer and request …
Spread Betting Guide
Spread Betting is the alternative to the fixed odds betting or betting exchanges. The bookmaker sets the expected result of a market and you can buy or sell based on what you believe the outcome will be. …
Risk Control
Bookmakers employ many methods to manage and control their risk. The most common of these include applying maximum book losses and maximum singles takeouts to theri books as well as restricting certain winning customer by reducing their …
Overround (Betting Margin) Explained
Like any businessman who is selling a service, the bookmaker intends to make a profit on each transaction. To achieve this he will factor in an expected margin of profit to each market, whilst still remaining competitive …
Favourite-Longshot Bias in Betting
Bookmakers prefer to see you betting on selections with a higher price (the underdog). This is because they tend to build in a higher margin on the odds given for underdogs; making it more difficult for you …