Betting in Ireland
The two words betting and Ireland are synonymous and you’ll find one or more Irish bookies in every town across our green isle. Ireland has a long history of successful horse racing training, breeding and riding and part of the culture includes having a flutter, however small, at the cheltenham festival each year.
Paddy Power are leading the way in the online betting world and employ around 2000 staff, and growing. The Paddy Power machine shows no signs of stopping either and continues to grab the headlines for their excellent marketing campaigns and publicity stunts. More importantly though, when you look past the stunts and the laughs you’ll see the only company currently in the industry who have got some cash to spend. If the US market were to loosen up it’s gambling legislation then there can be no doubt that the green giant that is Paddy Power will make it’s move, both quickly and strongly.
Following a decision by the Australian government to legalise advertising of online gambling Paddy Power took over the second largest betting company in Australia; Sportsbet. One year on and they are already the largest and are growing at a rate never before seen in Australia. Streuth. Within few years they’ll have sewn up the majority market share in a country that has a booming economy, a growing population and, above all, a sports mad population that loves to have a bet.
In the online betting space the future is bright. The future is green. Betting in Ireland is as strong as ever, even in recessionary times. Online betting trends suggest that, although the average stake is falling, the amount being bet is greater due the a large increase in the volume of bets placed. Due to the lower costs of online betting transactions Paddy Power, and their competitors, offer free bets as incentives to customers to start betting from home or the office. With Cheltenham just around the corner expect to hear much more from the Paddy Power machine.
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